Driving Sales Success: The Fascinating Intersection of Sales Performance Management and Behavioral Economics
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There’s a powerful intersection between the principles of behavioral economics and sales performance management—and at that intersection, you can find the secret to creating performance incentives that work.
With sales incentives, you’re trying to drive a particular behavior…but human behavior is not entirely rational: competition, bragging rights, winning a complicated client or closing a big deal may be just as motivating—if not more!—as financial incentives. Behavioral economics blends psychology and economics to give you insight into what motivates your workforce so you can create more effective incentives that are holistic, nuanced, and aligned with your company’s goals. Download our whitepaper to learn :
- Sculpt successful incentive models
- Foster strategic alignment
- Enhance efficiency within your salesforce
